Big Red Book secures funding of €685k
Big Red Book, a Dublin firm specialising in financial software for SMEs, has secured €685,000 in Davy BES funding to enable new product development.
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Hanrahan’s Electric Media buys into Sales Online
By Catherine O’Mahony
The consolidation wave that has created supersize media buying groups moved to the online advertising market last week as relative newcomer Electric Media acquired a large chunk of the assets of Sales Online, the largest and most established player in Irish online sales.
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reality BYTES
By Mark Little
Twitter is like a night in a pub packed with the most connected people in the world. The conversation is often shallow, self-referential and predictable. Smart people like hearing themselves talk.
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Ten rules of smart tweeting for politicians
For the most part, Irish politicians using Twitter employ it as a bland diary record. Worse still, they don’t actually post themselves, leaving it to an assistant (which becomes quickly apparent).
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Learning the etiquette of Twitter
By Adrian Weckler
1. Using an account purely for marketing or promotion
Twitter can be a very effective marketing tool. But there’s marketing and there’s marketing. Simply vomiting out ads or minor offers will limit your credibility.
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The tweet is on
By Adrian Weckler
Setting up an account
It is easy to set up a Twitter account.
Simply visitTwitter.com and ‘sign up’ (for free).You will be asked to supply the usual details (name and e-mail).You can set your privacy level by choosing whether everyone sees your account or just people you approve. (Most people allow their accounts to be publicly accessible.)
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Facebook exec to speak at Donegal Enterprise Week
By Nicola Cooke
Facebook’s European director of operations, Colm Long, will give a talk in Donegal this week at which he will stress the importance of using the internet to promote business. Long is among several high profile guest speakers at Donegal Enterprise Week.
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New website aims for top billing
By Samantha McCaughren, Business Correspondent
More than two million Irish people bank online, but only 10,000 to 20,000 customers of utility providers opt for online billing. Ireland’s poor take-up of paperless billing prompted entrepreneur Alan Coleman to develop a website that allows consumers to manage all bills online. After four years of work, GetitKeepit.com launches in Ireland tomorrow.
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Steering BT into profit
By David Clerkin, Markets Correspondent
When Chris Clark came to Ireland to take up his current job, he did not expect that more Irish people would think of BT as a Dublin department store than the global telecoms giant he worked for.
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La Rousse awards Aspera €225,000 contract
Under the terms of the three-year deal, Aspera will implement the new Ross ERP software platform across four sales, administration and distribution centres in Ireland and France.
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