Funding for Simply Zesty
A market research firm based in Britain has paid €500,000 to take a minority stake in Irish-owned social media agency Simply Zesty. The move, by The Oxford Research Agency (Tora), a market research company specialising in FMCG and customer experience, values the Dublin agency at more than €1 million.
Established in May 2009, Simply Zesty provides a range of social media services, including design, application building, online PR, blogger outreach and social media training. The agency also hosts events to explore online marketing, and social media trends and techniques.
Tora uses quantitative and qualitative methodologies to help companies launch new products in the marketplace. These include concept screening, packaging design and pricing.
Niall Harbison, founder of Simply Zesty, said the deal with Tora would enable the company to add a new level of measurement to its social media offering.
